Project: Oditi Brief
Category: Branding, Creative Direction
Year: 2024


POKÈ, offers fresh and customizable bowls made from high-quality ingredients such as marinated fish, fresh vegetables, and other exotic toppings. This was a brief created by oditi and designerbriefs. I focused on emphasizing Hawaiian heritage by incorporating lively patterns and vibrant colors to convey a sense of freshness and tropical allure. The logo features a rough-edged typeface, highlighting the organic, authentic, and family-owned nature of the business. Using bold colors reminiscent of island flora and fauna, along with playful, dynamic patterns, the brand identity embodies the vibrant and inviting atmosphere of a Hawaiian paradise.